RICHMONDS HOME: THE HOUSE YOU THOUGHT YOU COULDN'T AFFORD
A property launch film for a Lekki development — built to turn “I could never afford that” into “tell me more.”
Location
Lekki, Lagos
Deliverable
1 × 87s launch film
Format
1080p Full HD
Turnaround
Delivered in days
The finished film — Richmonds Home property launch, Lekki, Lagos.
FROM BRIEF TO LAUNCH FILM
The brief
Richmonds Home needed a launch film for a new Lekki development. The core insight: most viewers assumed homes like this were out of their reach. The script had to break that belief in the first seconds.
The concept
We built the film around one line — “The house you thought you couldn't afford.” A journey from Lagos traffic to a quiet street in Lekki, ending on the reveal that the price is within reach.
The production
Cinematic photography of Lekki and Lagos life, sequenced with slow Ken Burns movement, editorial typography, and a professional Nigerian-accent voiceover recorded for broadcast pacing.
The delivery
One 87-second launch film in full HD, cut for Instagram, TikTok, and WhatsApp sharing — closing on the price reveal and a clear contact card so viewers know exactly what to do next.
PERFORMANCE — TRACKING IN PROGRESS
The film has just been delivered to the client and is rolling out across their channels. We're tracking enquiries, view-through, and engagement with Richmonds Home and will publish the numbers here as they come in — no inflated figures, only real ones.
- Buyer enquiries via the film's contact card
- View-through rate on social placements
- Engagement and shares across platforms
WANT YOUR BRAND TO BE THE NEXT CASE STUDY?
Tell us about your product and audience — we'll turn it into a launch film like this one, in days.