LASHBROOK DESIGNS: MADE DIFFERENT
A 42-second Reels concept for a US maker of custom men's rings, built around one idea: a ring isn't something you buy for a day. It's a piece of who you are.
- Jewellery
- Concept film
- 9:16 · 42s Reels ad
- Signature Ad
Brand
Lashbrook Designs, USA
Deliverable
1 × 42s vertical ad
Format
9:16 for Reels and TikTok
Package
Signature Ad · ₦195,000
- 01
THE MAKERS
A forge, a jeweller's bench, a pencil on paper. The film opens on hands at work.
- 02
THE LIVES
A new father, a man in his best suit, a couple at the kitchen table. Each wears a different ring.
- 03
THE RINGS
Five bands side by side on a workbench, no two alike.
- 04
THE LINE
MADE DIFFERENT. Your ring. Your story.
FROM ONE IDEA TO A REELS AD
The brief
Lashbrook Designs makes custom men's rings in the US. Most ring ads look the same: a box, a proposal, a close-up. The brief we set ourselves was to sell what the ring means, not the occasion it's bought for.
The concept
One idea — “Made different.” Different hands, different lives, different rings, each one belonging to the man who wears it. It closes on a single line: “Your ring. Your story.”
The production
Realistic people, places and product shots: the forge, the bench, a new father, a quiet kitchen table and the rings themselves. An American voiceover for a US audience, and an original orchestral score built to the cut.
The delivery
A 42-second vertical film for Instagram Reels and TikTok, with the hook in the opening seconds and a branded end card. The same story cuts down to 15 seconds for paid placements.
MADE ON OUR OWN INITIATIVE
Lashbrook didn't commission this film. We made it to show what a Boltreel Signature Ad looks like for a premium product brand. The rings on screen reflect the style of Lashbrook's work rather than specific products, and the film hasn't run as a paid ad, so there are no performance numbers to report. When a client film has results, we publish the real ones.
WANT A FILM LIKE THIS FOR YOUR BRAND?
A Signature Ad: realistic people, places and a story, with a script you approve, voiceover and music, delivered in 9:16 and 1:1.
RICHMONDS HOME — REAL ESTATE LAUNCH FILM