Black Friday 2026: a video ad checklist for Nigerian online stores

Quick answer: Black Friday 2026 is on Friday 27 November, and Cyber Monday is on 30 November. Order your videos by early November, start posting teasers about a week before, and have at least three videos ready: a teaser, an offer reveal and a last-chance reminder. Many Nigerian shoppers now expect deals all through November, so plan for a season, not a single day.

Black Friday has become one of the biggest shopping moments of the year in Nigeria, and a lot of stores stretch it into a whole "Black November". The businesses that do well aren't always the ones with the deepest discounts. They're the ones customers can see clearly — on Status, on Reels and in their DMs — at the right moment.

Key dates

The five videos you need

1. The teaser. Short and mysterious. Show a glimpse of the product and the date, nothing more.
2. The offer reveal. Say the deal clearly in the first two seconds: what it is, how much, and until when.
3. The product hero. Your best seller, shown properly — close-ups, in use, and the price on screen.
4. The countdown. "Ends tonight" or "Only 12 left" — but only if it's true. Customers notice fake urgency.
5. The thank-you. After the rush, thank people and show what's coming next. It keeps them following you into December.

Offer ideas that aren't just discounts

A big percentage off can eat your whole profit. Try these instead, or alongside a smaller discount:

• Bundles. "Buy the bag and the matching purse together and save ₦5,000."
• Free delivery within Lagos, or a delivery discount nationwide.
• A gift with purchase for the first 20 orders.
• Early access for people on your WhatsApp list — it rewards your regulars and gets you orders before the rush.

Make every video easy to buy from

Each video should answer three questions without anyone needing to ask:

• What is it, and how much? Put the price on screen.
• Until when? A clear end date or time.
• How do I order? "Send 'BF' on WhatsApp" or "Tap the link in our bio".

Stock and delivery reality check

Nothing loses a customer faster than "sorry, it's finished" after they've paid. Before you post, count your stock, confirm your delivery partner can handle the extra orders, and write down your delivery times for Lagos and for other states. Put those times in your videos and your Status.

Running paid ads? Plan for approval

If you're going to boost posts or run ads, remember that adverts in Nigeria may need ARCON approval before they go live. Approval can take anything from a day to about a week, so build it into your timeline.

Countdown checklist

• Offer decided and profit checked
• Stock counted and delivery confirmed
• Teaser, offer, hero, countdown and thank-you videos ready
• Prices and end dates on screen
• WhatsApp Business catalogue updated
• Quick replies ready for "how much?" and "do you deliver?"
• Ad approval sorted, if you're running paid ads
• Posting plan written for 16 November – 4 December

Get your Black Friday videos made

We make Black Friday videos from your product photos — no shoot needed. Book early: most orders take 3–7 business days. See our prices or send us your brief.